Why Your College Website Is Killing Your Conversion Rate
Your website is not just a brochure—it is your digital campus. Yet most college and school websites are built for information, not conversion.
Common Website Mistakes in Higher Education
- No clear CTA on homepage
- Slow mobile load speeds
- Overwhelming menus
- Poor use of whitespace and hierarchy
- No testimonials or trust elements
What Students Actually Want
- Course information in 2 clicks
- Transparent pricing or scholarship details
- Application deadline reminders
- A real human to talk to
Fixes That Boost Enrolment
- Add a sticky CTA bar: “Book a Call” or “Apply Now”
- Use programme-specific landing pages
- Collect leads early (e.g. with a curriculum download)
- Show real student results, not stock images
Bonus Tip: Use Heatmaps
Tools like Hotjar reveal how users behave on your site. You’ll often find that users ignore key content simply because it is buried or unclear.
Conclusion
Your website should sell the same way your best admissions counsellor does—clearly, personally, and with a sense of urgency.